THE FUTURE
FIRST SALE!!!
The first item was sold via Amazon, a loop tyer bought by a gentleman based in Hampshire.
Selling on Amazon
With such good feedback about the products, it was time to see if other anglers would be interested in the products. Amazon listings were launched for the disgorgers and loop tyer
FISHING TACKLE
23rd September 2015
After receiving an order of handmade fishing floats to give to his Dad as a birthday present, beautifully crafted from wood, the idea was born...
Packaging upgrade
Although the product packaging was made from the thinnest plastic on the market, it still didn't feel right to have any plastic involved in any part of the product or brand, so an investment was made to move to 100% recyclable and biodegradable product packaging, including the shipping materials – a combination of paper, card, jute twine, and hay
Website revamped and updated
With the products looking great and selling well, and the brand able to ensure that all practices were sustainable and kind to the environment, an investment was made to showcase all of this hard work with a shiny new website, including this timeline of how we have evolved over the last few years. Hopefully you enjoyed learning a little more about the story!
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The first disgorger...
Nice try, but this first disgorger wasn't the prettiest!
Flagship product released
The Sean Simms Fishing Tackle set was released, the first luxury coarse fishing set with a really strong environmentally-friendly message
The loop tyer
With the disgorgers now finalised, it was time to work on a new project, another angling tool that could be made from natural materials like wood and metal. The loop tyer materialised from a combination of iroko and stainless steel dowels, making something both strong and attractive
More disgorgers...
Time to share these with fishing friends to see if they actually worked
Instagram account following hit 3k followers
An Instagram account was set up to showcase some of the lovely images that had been taken of these beautiful products. Soon enough the angling community took notice and 3,000 followers was achieved in under 4 months
Back to the drawing board!
The disgorgers were well received by friends and family, with the material being the centre of praise, however a few more tweaks to the design were needed to make them go from being a good tool, to an exceptional tool. Another few weeks passed with adjustments and trialing, then finally the product was perfect
♻♻♻
Website created by
Sean Simms
Copyright © Sean Simms (2017). All rights reserved
Sean Simms
♻ HOPEFUL OF A MORE SUSTAINABLE EXISTENCE ♻
Thank you for taking the time to read this story, hopefully you can be part of it!
Packaging and website created
The products started selling really well, with customers from all backgrounds, ages, and genders, located all over the UK. It was time to step it up – a decision was made to create professionally designed packaging, and a website to advertise these brand new eco-friendly products
IT WORKS!!!
The first fish unhooked using a wooden disgorger, caught on the River Test, a stunning 1lb 11oz perch landed in late December 2015
Sean Simms Fishing Tackle started with a simple idea, to make a single piece of tackle for personal use from wood instead of plastic. Today the brand has an important message and ethos – showing that fishing tackle that can be environmentally friendly, sustainable, affordable, and beautiful – here is how it all happened...
2015
Timeline
WRITER | EDITOR | DESIGNER
More products
The development and introduction of the Sean Simms Fishing Tackle swivel set, and Beast disgorger – more wooden and eco-friendly products to add to the range