​​​Sean Simms Fishing Tackle began life in a tiny garden workshop in Oxfordshire – the brainchild of a keen angler trying to design and engineer angling accessories that would be fit for purpose, durable, desirable, treasured, and a little more environmentally friendly. After years of testing and adjustments and a lot of the tackle trialled by friends and anglers alike, the experimental idea shifted towards offering these goodies to the angling community.​

The ethos of the brand is to try and focus on natural base materials, with packaging that is recyclable and biodegradable. In most cases, hand tools are used to create many of these products, so you can rest assured your products' production was a touch kinder to the environment too. All of the products offered on this website were created by an angler who enjoys functional fishing tackle with a classic feel.

The angling-themed children's book creation stemmed from a love for fishing and the need to inspire the next generation of anglers to go fishing. This was all made possible using years of study and work in the publishing industry, bringing characters and stories to life through the beloved art of the book.