​​​Sean Simms Fishing Tackle began life in a tiny garden workshop in Oxfordshire – the brainchild of a keen angler trying to design and engineer angling accessories that would be fit for purpose, durable, desirable, treasured, and a little more environmentally friendly. After years of testing and adjustments and a lot of the tackle trialled by friends and anglers alike, the experimental idea shifted towards offering these goodies to the angling community.​

The ethos of the brand is a focus on natural base materials, with packaging that is recyclable and biodegradable. In most cases, hand tools are used to create these handmade products, so you can rest assured that the production was a touch kinder to the environment. All of the products offered on this website were created by an angler who enjoys using functional fishing tackle with a classic feel.

The angling-themed children's books combine a lifelong love for fishing and many years of study and work in the publishing industry. The goal is to bring stories to life using our wonderful coarse fish as the stars, hopefully inspiring a new generation of anglers.